Hotline 1900 6965

Job Description

Kindergarten Marketing Manager

Responsibilities

    1.Brand 
    - Translate consumer insights into brand strategy and marketing plans. 
    - Build marketing brand plans to create and convert customer interest to purchase. 
    - Invest in brand, products and customer target with the best prospects for growth and profitability. 
    - Identify new ways to grow the brand/products by educating customers and by increasing usage. 
    - Make products, media and promotional investment decisions based on analysis of marketplace opportunities, competitions, brand performance and profitability. 
    - Find creative ways to generate new ideas that become commercially viable. 
    - Coordinate with departments to organize brand activities [events, competitions, seminars, trips…]. 
    - Coordinate with Communications Manager to run PR campaigns, schools activities, ILA Community Network…. 
    2.Trade 
    - School event planning and execution 
    - Control internal marketing budget per region 
    - Cross department interaction - Coordinate with HO for global event management - Provide raw content per HO instruction 
    - Oversee all POS programs 
    - Lead the ME to work under the overall plan and also the bridge between marketing and School Manager. 
    3. Visitors 
    - Visitor generation per school 
    - Visibility management


Requirements

    1.Education 
    University degree in Marketing, Economics or Business Management 
    2.Experience 
    - Knowledge of basic brand management, advertising, media industry 
    - At least 2 year experience at the same position in foreign invested company 
    - Experience in marketing for customers 
    3.Technical skills
    - Content management skills 
    - Social media skills 
    - Responsive design/marketing skills 
    - Analytics and tech tool skills
    4.Soft Skills
    - Good interpersonal skills (communication, coordination, negotiation and conflict management…) 
    - Active, open minded, optimistic and creative thinking. 
    - Self-motivated and discipline Good teamwork and ability to work under high pressure 
    - Understand young people and education Well organized
    5. Other requirements
    - Vietnamese and English – Fluency 
    - Fluent in MS Office, Google Suites 
    - Willing to travel

CANDIDATE INFORMATION (All information below is compulsory. Kindly complete all information)