Kindergarten Marketing Manager
- Translate consumer insights into brand strategy and marketing plans.
- Build marketing brand plans to create and convert customer interest to purchase.
- Invest in brand, products and customer target with the best prospects for growth and profitability.
- Identify new ways to grow the brand/products by educating customers and by increasing usage.
- Make products, media and promotional investment decisions based on analysis of marketplace opportunities, competitions, brand performance and profitability.
- Find creative ways to generate new ideas that become commercially viable.
- Coordinate with departments to organize brand activities [events, competitions, seminars, trips…].
- Coordinate with Communications Manager to run PR campaigns, schools activities, ILA Community Network….
- School event planning and execution
- Control internal marketing budget per region
- Cross department interaction - Coordinate with HO for global event management - Provide raw content per HO instruction
- Oversee all POS programs
- Lead the ME to work under the overall plan and also the bridge between marketing and School Manager.
- Visitor generation per school
- Visibility management
University degree in Marketing, Economics or Business Management
- Knowledge of basic brand management, advertising, media industry
- At least 2 year experience at the same position in foreign invested company
- Experience in marketing for customers
- Content management skills
- Social media skills
- Responsive design/marketing skills
- Analytics and tech tool skills
- Good interpersonal skills (communication, coordination, negotiation and conflict management…)
- Active, open minded, optimistic and creative thinking.
- Self-motivated and discipline Good teamwork and ability to work under high pressure
- Understand young people and education Well organized
5. Other requirements
- Vietnamese and English – Fluency
- Fluent in MS Office, Google Suites
- Willing to travel
CANDIDATE INFORMATION (All information below is compulsory. Kindly complete all information)
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