ILA

Job Description

Senior Digital Marketing Executive

Responsibilities

- Manage & execute the digital strategy plan with multi vendors/agencies.
- Conduct in-depth standard and custom ad effectiveness studies for Facebook & Google advertisers
- Be actively involved in SEO and SEM efforts (keyword, image optimization etc.)
- Experience with Email Channel and digital marketing data points and benchmarks, such as the Cost-per-Click (CPC), Cost-per-Install (CPI), Click-Through-Rate (CTR), Return on Investment (ROI)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics 360, Adobe SiteCatalyst etc.)
- Analyze customer behavior for site traffic, page performance, click navigation, purchase conversion and shopping pattern to drive sales in virtual shopping environments.

Requirements

- At least 5 years experience in digital marketing, prefer to have experience in E-Commerce or Service.
- Experience with Google Analytics, Google Webmaster, Facebook Analytics, HubSpot...
- Working knowledge of ad serving tools when working with agencies and experience in running the campaign to take leads and customer interaction with the budget from 500 millions dong.
- Google/Facebook certification is a plus
- Analytical & positive mindset and critical thinking
- Good communication, management and interpersonal skills
- Detail oriented, fast learner
- BA in marketing or relevant field
- Fluent in English

CANDIDATE INFORMATION (All information below is compulsory. Kindly complete all information)

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