Trade Marketing Manager
Job Title: Trade Marketing Manager
Reports to: Marketing Director
Subordinates: Trade Marketing Supervisor/Executive
Job Purposes: To manage in achieving the visit; sales target; cost per new sales and cost per visitor
- Manage Allocated Trade Marketing Budget
- Translate consumer insights into Trade Marketing strategy and Trade marketing plans
- Build Trade marketing plans to create and convert customer interest to purchase
- Identify new ways to grow the brand/products by educating customers and by increasing usage and cross sales
- Make products, media and promotional investment decisions based on analysis of marketplace opportunities, competitions, brand performance and profitability
- Find creative ways to generate new ideas that become commercially viable
- Coordinating with departments to organize Trade MRK activities [events, competitions, seminars, trips…]
- Coordinating with Content Manager to run PR campaigns, schools activities, ILA Community Network….
- Follow up and monitor the project plans
- Qualified Leads generation per center, per region
- Visibility management
- Tracking current student stories (best student, testimonial, ESOL performance, loyalty customer).
- Centre event planning and execution
- Control internal marketing budget per region
- Cross department interaction
- Coordinate with HO for Nationwide event management
- Provide raw content per HO instruction
- Oversee all POS programs
- Tracking live 21st century project based presentation
- Responsible for all IMS per region (South/North/Central)
- Lead the IM executive of each center to work under the overall plan and also the bridge between marketing and CM.
- University degree in Economics, Marketing or Business Management.
- Knowledge of basic brand management, advertising, media industry.
- At least 2 years experience at the same position in foreign invested company
- Experience in marketing for customers
- Good interpersonal skills (communication, coordination, negotiation and conflict management…)
- Active, open minded, optimistic and creative thinking.
- Self-motivated and discipline
- Good teamwork and ability to work under high pressure
- Understand young people and education
- Well organized
- Fluent Vietnamese and English
CANDIDATE INFORMATION (All information below is compulsory. Kindly complete all information)
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