Why did we build this process?
At ILA, we believe every article is more than a page of text — it is a learning journey. The English content on our website is not simply for reading; it is designed to inspire, motivate, and open up new learning opportunities for our learners.
That is why our editorial process is crafted with care: to ensure every published piece delivers three core values — academic rigour, an optimised reader experience, and genuine inspiration.
Eight steps to creating a high-quality article at ILA
Step 1: Keywords – the starting point of the learning journey
Every piece begins with our SEO Specialists, who identify the “keys” that connect learners to knowledge. Keywords are not just search terms; they distil what learners truly care about. They are organised by clear learning goals and provide the foundation for the entire content creation process.
Step 2: Writers – conveying knowledge and sparking motivation
The first draft is produced by writers who understand both language and education: teaching assistants, teachers, outstanding students, and graduates in journalism or English language. They do more than transmit information — they bring knowledge to life, turning academic content into relatable, practical stories learners can apply in study and in life.
Step 3: Editing – refining and perfecting the message
Our editors shape the draft so it is coherent, precise, and well structured. This is also where SEO is integrated subtly and thoughtfully from titles and headings to internal links, ensuring each article is academically sound, inspiring to read, and discoverable by the right learners.
Step 4: Editorial review – safeguarding the ILA voice
At this stage, the Editor-in-Chief reads the piece as a first-time reader. The goal is to judge whether the article truly inspires and faithfully reflects ILA’s spirit. If anything lacks resonance or strays from the brand voice, it is refined until it meets the standard. Final approval marks the point at which the piece fully embodies ILA’s ethos.
Step 5: Academic review – ILA’s distinctive hallmark
What sets ILA apart is rigorous academic validation. The Teaching and Learning Director verifies every detail, from a grammar concept and an IELTS example to a pronunciation explanation. Everything must be accurate, evidence-based and fully reliable, preserving academic standards in every article.
Step 6: Finalise for publication – ready to go live
Before launch, the article is polished end to end: carefully chosen illustrations, clean layout, SEO-ready meta descriptions, and complete captions and alt text. This step ensures excellence in both content and presentation.
Step 7: Publish and amplify value
Publishing is not the end. Our SEO Specialists continue to monitor traffic, keyword performance, and reader behaviour. The aim goes beyond rankings: we ensure the content delivers real, practical value to learners.
Step 8: Update – keeping knowledge fresh
Education evolves, and so do learning methods. Every 6-12 months, each article is reviewed and refreshed: updated data, new real-world examples, and richer explanations. This keeps ILA’s knowledge library vibrant, current, and trustworthy.
For us, every article is not only to be read – it is to be learnt from. Each piece we publish stands as proof of ILA’s commitment to international-standard learning, lasting trust, and a lifelong love of learning.
